Client: Lego & YCN Awards (www.ycn.org)

 

This brief was set by Lego and entered into the YCN Awards, Lego wanted to distinguish the company from other constructive toys, highlighting the benefits of Lego compared to competitors.

 

Final Concept:  With Lego being such a versatile, iconic product, it's no surprise that Lego has created an emotional connection with families; passing down the product from generation to generation. We wanted to capture some of the personal moments and persuade parents to bond with their children; giving them a chance to create precious moments and to discover family heritage.