We were given the challenge of rebranding Earth Sisters. Earth Sisters oversees both Miss Earth South Africa and Generation Earth. Miss Earth South Africa is a local South African organisation that aims to educate South Africa’s youth on current environmental challenges facing this country and the planet, as well as aiming their efforts towards helping communities that are previously disadvantaged. Meanwhile, Generation Earth focuses more on the youth. Our goal is to introduce a newly created holistic brand name – by means of an integrated campaign – that houses all of Earth Sisters’ endeavours (Miss Earth South Africa and Generation Earth) under one name: UBushaGo.
Green means GO with uBusha Go
