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    Ace Urban Gardening visual identity development and package design demonstrates the play of life between the feminine and the masculine. With … Read More
    Ace Urban Gardening visual identity development and package design demonstrates the play of life between the feminine and the masculine. With this project, ACE hardware company, a leading retailer that specializes in home improvement nation wide recognizes the rising trend of urban gardening around the world. The contrast between the slow process of gardening and the fast-paced metropolitan life inspired me to use gardening as a medium to help people re-gain a balance between their fast-paced life and a well-rounded sense of purpose. I take great delight in this project and hope that the emotions transmitted through ACE Urban Gardening inspires its users. Read Less
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Investigation through 3D prototyping can be a crucial part of the design process. The hands-on experience of building mock-ups ensured product usability and an overall genuine experience. The design decisions were driven by observing how the end user interacted with the proposed forms.
Photography by Jason Ware