Logotype and applications for minimal tech-house disc jockey Alyosha Paps. The aim was to create an elegant but at the same time trendy identity, usable as a recognizable mark for clubbing events and performing sets. I structured the brand all around an iconically stylized figure of a dj-in-the-mix-pose, melting it with the typography/naming. An oblique posture (body), the head with the headphones, the hand whipping on the turntable: these are — designed with tiny and simple lines — the elements that compose my own personal conceptual vision of the musical entertainer.