BRAND X
GH_ST
This branding project was a response to a live brief from Green Room design studio to create a visual identity and campaign for a multi brand, performance sports equipment brand that is environmentally friendly and aimed at Gen Z. Within the project I needed to generate a name, tagline and manifesto including the brand’s missions and values. The brand I created called GH_ST focuses on low carbon emissions and carbon footprint in its sourcing, manufacturing and distributing processes. This influenced the brand identity and campaign of visualising and representing the carbon footprint we all leave on the world.
Thermochromic posters to lead customers to store and social media platforms.
A thermochromic experience entrance to the physical store of GH_ST.
Trending tags on social media platforms to create awareness of the brand through a medium the target audience are prominent on.
- Thank You -
