QUARTAL Food Park is the first outdoor shipping container food park in Sofia. They believe that awesome food and entertainment make people better. That’s why they decided to build an exclusive selection of premium restaurants, street food brands, and cultural experiences. QUARTAL is a modern food park destination with a pioneering spirit that blends technology, art, food, and social bonding.
For this client, we started the very basics. We asked ourselves how can we make a better web experience for their clients?
The process started with understanding the objectives of the business and how best to serve a target audience. By comprehending the psychology of the users we can easily provide them with a positive and memorable experience.
We wanted the visuals, content, structure, and navigation to all come together and give the users a memorable experience. If they easily find the information they’re looking for, we’ve accomplished our goal and they will return.
The branding and UX of QUARTAL share a symbiotic relationship. We didn’t want such a well-established brand to have its reputation tarnished by a website with a terrible user experience.
Typography and color scheming were a huge part of the process. We wanted to make sure the texts cover the two main aspects that the client implied legibility and readability. We focused on a logical flow in our user interface, dazzling icons and pictures, and contrasting colors. We decided to keep things simple and let the images shine.
We would like to hear your feedback on our work! What would you change?