This was a branding project for Cocoon, a furniture and homewares store. The point of differentiation for Cocoon was their focus on coordination throughout all of their products, whether they be furnishings, wallpaper, fabrics, etc. This project aimed to continue the idea of complete coordination into the company's branding.

 

A palette of seasonal colours and patterns were created to be used for all of Cocoon's products and within their branding elements. Each pattern could be combined with any of the colour schemes to create the desired look for a particular customer. Not only does this concept allow for a completely coordinated aesthetic experience, but also creates the freedom for their branding elements to vary depending on the individual customer's taste, seasonal styles and trends. 

 

The designs created for this project include logo, stationery (business cards, letterhead, forms, etc), website design and a brand style guide.