THE CLIENT: Samsung
Agency: Leo Burnett Romania
Project: Prêt-à Z Flip
Fact: The new Galaxy Z Flip is such a thing of beauty, that it inspires any creative mind.
Plus, it's small, convertible, foldable, and extra stylish, so it's a go-to fashion accessory.
The brief: create buzz and desire around the new Galaxy Z Flip among the Romanian elite
Introducing: Prêt-à Z Flip - The 1st capsule collection inspired by a phone and curated by stylists.
We partnered up with the massive online retailer FashionDays.ro and we promoted the new phone as part of a collection entirely inspired by the gadget.
We translated features into fashion by creating 3 looks based on the coolest assets of the phone: Mini Minimaliste - a look inspired by the compact size with huge potential of the Flip, Flexible Fit - a modular outfit capitalising on the convertible nature of the phone and Bronze Urbaniste - an ode to the Mystic Bronze colour of the Galaxy Z Flip.
Next off, both the looks and the phone were promoted through the Prêt-à Z Flip online collection on fashiondays.ro, changing the expected shopping experience of Samsung phones into a fashionable one.
Of course, we added a stylish promo component to the mix and Samsung lovers can win either the fashion items or the ultimate fashion staple, the new Galaxy Z Flip, if they post their own outfit inspired by the phone.
All the content for the campaign was thought and developed locally, from Copywriting, Art Direction, video editing, photoshoots, behind-the-scenes videos and other digital formats, in partnership with the lovely Fashion Days.
Learn more about it here.
Special thanks: Fashion Days
Photographer: Șerban Vasilescu
