After successfully launching a highly acclaimed line of tequila, bourbon and vodka blends, what do you do for an encore? For the producers of SABÉ, the answer was obvious: launch convenient, pre-mixed full-strength cocktails that are all-natural and gluten-free and package them in 250mL sleek cans. Affinity Creative Group, the creative agency behind the look and feel of the core line of SABÉ offerings was tasked with developing a sophisticated, stylish and premium image, while building brand equity, communicating flavor and accommodating a new, more accessible can format. The design, using precise concentric arcs, conveys the crisp and clean taste of these new offerings. A muted yet appetizing color palette suggests bright, refreshing flavors and differentiates the first three cocktail offerings in the portfolio, which await the arrival of two more expressions. The powerful SABÉ wordmark carries over from the flagship glass bottle labels, to brand and connect the two product lines.