Breakspace is an open association that gives its members an opportunity to learn and master the art of Breaking (aka Breakdancing) in a way that is embedded in this artform from it's very beginning - the individual way.

The initial idea emerged as a form of an answer to the most significant problems caused by the way breaking is taught in commercial dance studios. Stakeholder interviews enabled us to identify those problems and to come up with the right solution. 

The project's goal was to create a clear brand strategy and strong visual language to position the association properly and therefore change its audience’s perception of what breaking is and how to learn it in a way that actually works.

SCOPE OF WORK

Stakeholder interviews,
Brand strategy,
Naming and messaging,
Visual identity,  
Print and digital media design