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FUNDACIÓN PACO DE LUCÍA
CONCEPT
AL ALIMÓN participated in the contest for the creation of the visual identity for Paco de Lucía Foundation. Our proposal sought to represent four aspects of the musician's personality: his sense of precision, the search for perfection, the dialogue between tradition and innovation, and emotionality.
This visual identity plays with abstract elements created from the shape of the guitar with the intention of communicating the artistic value that Paco de Lucía contributed to the flamenco universe, turning the flamenco guitar into a concert instrument.
Finally, our proposal was not chosen. Still, we love this project and we're so pleased to share it with you!
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