Life and beer are very similar. Chill for best results.
The challenge: creating a beer brand that appeals to the adventurous and young at heart. Short and sweet, 530 is the area code where the magic happens and a perfect time to grab a beer. Humor is a big part of 530’s identity, and that is reflected in the dad joke modo that serves a dual purpose: a catchy slogan with a bit of humor and an unwanted life lesson.
A bright and funky color palette helps categorize the variety of beers that 530 offers, with a bold and recognizable identity that is hard to miss on the shelves.
SCOPE
— Naming & Concept
— Brand Voice
— Visual Identity
— Packaging Design
— Visual Identity
— Packaging Design
