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Red Bull launched 3 new editions; Red, Silver and Blue. They came to +rehabstudio with the challenge of creating a digital sampling campaign that… Read More
Red Bull launched 3 new editions; Red, Silver and Blue. They came to +rehabstudio with the challenge of creating a digital sampling campaign that would get cans in hands globally. Our response? The creation a giant 13,000px mural for each market. In this energetic mashup of famous landmarks, Red Bull athletes, historical events & local traditions are hidden the 3 editions. Users must explore these huge murals and find all 3 Editions cans, if they do, they'll be rewarded with a free sample through their letterbox. Not bad. The site works across mobile, tablet and desktop. Read Less
Published:
Red Bull Editions: Global Campaign
 
Red Bull launched 3 new editions; Red, Silver and Blue. They came to +rehabstudio with the challenge of creating a digital sampling campaign that would get cans in hands globally.

Our response? The creation a giant 13,000px mural for each market. In this energetic mashup of famous landmarks, Red Bull athletes, historical events & local traditions are hidden the 3 editions.

Users must explore these huge murals and find all 3 Editions cans, if they do, they'll be rewarded with a free sample through their letterbox.

Not bad. The site works across mobile, tablet and desktop.
 
 
Illustrations by the brilliant: Peach Beach
Red Bull: Netherlands
Red Bull: United Arab Emirates
Red Bull: Swizterland
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