Red Bull Global: The Cans Are Out There

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  • Red Bull Editions: Global Campaign
     
    Red Bull launched 3 new editions; Red, Silver and Blue. They came to +rehabstudio with the challenge of creating a digital sampling campaign that would get cans in hands globally.

    Our response? The creation a giant 13,000px mural for each market. In this energetic mashup of famous landmarks, Red Bull athletes, historical events & local traditions are hidden the 3 editions.

    Users must explore these huge murals and find all 3 Editions cans, if they do, they'll be rewarded with a free sample through their letterbox.

    Not bad. The site works across mobile, tablet and desktop.
     
     
  • Illustrations by the brilliant: Peach Beach
  • Red Bull: Netherlands
  • Red Bull: United Arab Emirates
  • Red Bull: Swizterland
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