CHAUVY GALLERY - Visual identity
The goal of the visual identity created is to affirm the notoriety of the gallery and offer it a better positioning in terms of brand image. The development was therefore focused on a visual identity that is modern, pure and timeless at the same time.
The construction is based on a monogram composed of the letter A found in the name of the brand (gAlerie chAuvy). A grid built on the basis of the golden section allowed to have a monogram quite dynamic and proportionate.
The proposed logo is designed in a minimalist and modern style. Available in two variations, it embodies the image and experience of the gallery, thus affirming the brand's notoriety.
