IWARIA REBRANDING
The objective of the proposed new identity is to federate a larger audience on the Iwaria image bank and to reinforce the brand awareness. The creative approach adopted was articulated around the key values conveyed by the brand.
The proposed logo represents the map of Africa formed from the stylized version of the camera lens. It is of a modernity and timelessness that will allow the IWARIA brand to stand out.
Website refonte - The proposition
The idea behind the redesign is to create a more modern, professional and ergonomic website design for more interactivity and a more enjoyable visitor experience. All this in a minimalist and uncluttered style that will make the site more eye-catching and attractive.
