Client:
Alexia Studio
Sector:
Design & Architecture
Discipline:
Branding
Digital Design
Location:
Singapore
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Alexia Studio offers the convenience of modern dwelling, balanced with a pace of life that is truly unique. We develop a name and accompanying brand strategy that would inspire and excite the public about the future of modern living.
Driven by Alexia Studio’s ongoing commitment to develop works in a responsible and sustainable manner, we devised a launch strategy that effectively communicated the relationship between connectivity and modern look that defines the society. A contemporary approach for the area, we established a clean and fresh visual language punctuated by engaging messaging and storied visuals to capture Alexia Studio’s vision for the future.
The print experience was thoughtfully designed to reflect Alexia Studio’s vision for sustainability and purpose. A custom, elegant black matte-textured print with an elegant deboss of the logo creates a tactile experience. Functional matte black print provides a sense of utility and function. The brand’s palette consciously balances the vibrancy of transit with the tranquility of modern nature. The colors work harmoniously to frame the brand look.
