I began working with New York Times bestselling thriller author Ted Dekker several years ago. In mid-2009, we created a multi-year, direct community growth initiative and set it in motion. At the time, his Facebook page had 8,800 fans.
Through coordinated outreach that included custom FBML branding, regular video and storytelling content production, and community engagement that also leveraged his publishers' efforts, his audience has expanded to over 150,000. Of those, approximately 60,000 are monthly active users and status updates and polls frequently engage 2,000-3,000 comments, making his Facebook page one of the most active author communities on the web.
Through coordinated outreach that included custom FBML branding, regular video and storytelling content production, and community engagement that also leveraged his publishers' efforts, his audience has expanded to over 150,000. Of those, approximately 60,000 are monthly active users and status updates and polls frequently engage 2,000-3,000 comments, making his Facebook page one of the most active author communities on the web.
