Celebrain is a project which consisted on creating a personalized e-commerce website for selling party supplies and services online. I had to consider designing website with two profiles, the one for the party suppliers and the one of the customers or buyers of products/services.

My role in this project was in both UX/UI and User Research. I had several meetings with the client and developers to define the business needs and the possible requirements from the final users.

We have 2 final users. One would be the providers of party supplies/services that would require a login to upload their products, description, and prices. The second, would be the users interested in planning their own party and required to search for products (balloons, cakes, costumes) or services ( food services, music, photographers, etc).
Scope Canvas
I created a Scope Canvas to have a better idea of the purposes of the e-commerce site, since I needed to take in consideration not only the business needs, but the needs of the users from the buyer and seller perspective.

I interviewed 7 users. To search the type of users I wanted to have the perspective of both sellers and buyers. I interviewed on the seller perspective: florist, photographer, sound equipment supplier. On the buyer perspective I interviewed a: real estate agent, stay home mom with 2 children, a bride that planned her own weddding, Digital Marketer.
User Personas
Wireframes
UI Design
Celebrain - UX/UI
1
77
0
Published:
user's avatar
Daniela Cortes

Celebrain - UX/UI

1
77
0
Published:

Creative Fields