ITC - Kitchens of India
Challenge
Kitchens of India faced a challenge in the consumer’s perception of 'ready-to-eats’ not being ‘authentic’ or ‘fresh’.
Solution
Changed that perception by giving users an experience of what a lavish treat feels like – the taste, the aromas, the setting…while building the authenticity of the offering.
This, was accomplished by recreating the atmosphere of the 18th Century India Kitchen through a Khansama and help people rediscover royal, authentic Indian food – everything that KoI stands for.
Changed that perception by giving users an experience of what a lavish treat feels like – the taste, the aromas, the setting…while building the authenticity of the offering.
This, was accomplished by recreating the atmosphere of the 18th Century India Kitchen through a Khansama and help people rediscover royal, authentic Indian food – everything that KoI stands for.
Exploring the rich culinary heritage of India
Increasing engagement through simple, effective applications
Using page fanbase to drive sales
Using the Khansama to drive the communication
Rewarding users for their enthusiasm
Promoting offers from KoI
Result
Ranked 10 and 7 on the Top 10 Brands by Average Engagement Rate in Social Bakers Report for August and September 2012.
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