de-bonk is a conceptual running fuel brand that prioritizes eco-conscious practices, embraces the joy of running, contains wholesome ingredients and has a lot of fun!
in looking at aspirational brands and values, i wanted to emulate a bold and fun brand that embraces the heritage culture of running and a fighting spirit.
in developing the logo and brand assets, I took inspiration from what it means and feels like to "bonk"
the materiality: bio-seaweed lining, paper outer, soy-based ink
