Yippee noodles 

When Maggi was buried under controversy about the high lead content, this TVC reassured moms to stay carefree and make a safer choice. 

Name & packaging idea 

To create a unique identity each shape of the product was given a quirky personality, this struck an instant connection with children. Each character could be used in a unique manner in campaigns and can portrayed in a fun way. The name 'No rulz' was derived from the insight - Kids are always imagining a free, unrestricted life.