Luna Makeup | Branding x Lifestyle/Beauty Photography

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Love yourself.

Feminism has made its way to every corner of the world and it's still taking over the public. Meanwhile in Vietnam, where women tend to spend their daily routine on family and work, this other half the world doesn't have time to pamper and take care of themselves. LUNA, born with a different and profound approach, is a full of potential Makeup brand. Our principle is to make you focus on yourself - "Love yourself, you are a piece of Art."

Personality

Modest, Feminine

Intimate, Cordial

Competent

You are a piece of Art.

Concept

As a Makeup brand, LUNA always aims to deliever a positive and confident energy from itself to clients. LUNA - the name originated from France, a land of "effortless beauty" muses - contains the vibe that clients will receive.

Simplicity is the keynote to all true elegance.

Logo

The logo icon itself is an artistic perspective of the wonderful Eiffel along with "de Lune" (the moon). It's a reminder that the Makeup Artist will not consider her work as a service, but as an art peformance.

Color Palette

The primary color for LUNA is Sinopia - a pigment used back then from Ancient times through the Renaissance. This kind of pigment was valued for its quality and the genuine product was marked with a seal to show its authenticity.

Beauty begins the moment you decide to be yourself.

Graphic

The core idea of the brand stems from the mirror - different classical European mirror shapes are illustrated in a modern way, as LUNA has stated, so that everyone could be proud of both their inner and outer beauty, within or without makeup.

Visualization

Inspired by the "French muse" aesthetic, we use pictures of flowers and give them a blurry yet dreamy look as an additional graphic elements of the brand.

Application

We would like to bring about a novel experience that makes a profound impression, as well as to gift other designer's work to our beloved clients to keep as souvenirs as a reminder of a beautiful and positive memory.

In this postcard design, we've kept the design simple with some appreciation quotes and 3 different shapes of decal mirrors. Once clients look into these products, they will perceive themselves as the actual work of art.

La Beauté!

This collection of beauty photoshoot and artwork is the brainchild of my collaboration with my dear client LUNA Makeup (Ms. Kieu Anh), and my close friend Leing.h (who is in charge of styling and set design), and my lovely muse Ashlee as the model.