2016

To promote Susu Kental Manis Cokelat and increase customers engagement, the creative team created a digital campaign centered around Joget Cokelat, an easy dance routine targeted to kids and parents accompanied with the iconic Susu Kental Manis jingle. Kids and parents encouraged to upload their version of Joget Cokelat to their social media.

My role as Digital Copywriter in the project responsible for cracking the client's brief and coming up with the activation idea, executing the copywriting material, and supervising the production.