Established in 1824, Cadbury is one of the most well-known chocolate brands in the world.

I worked closely alongside Bulletproof London to create a crafted signature with a more contemporary feel. Reinvigorating the brand’s authenticity, warmth and humanity.

The new wordmark drew inspiration from historical reference and captures the quirks from the original hand of founder John Cadbury.

Initial drawings

New identity and packaging by Bulletproof