McDonald's - Integrated Campaign

I remember this being my very first McDonald's campaign.

And it also was a first for McDonald's to launch these new smoothies and frappes in Asia-Pacific.

So how can we entice PMEBs to try these pick-me-ups?

We steered away from the usual McDonald’s style, and instead used simple cheeky copy complete with vibrant typographic animation.

TVC - Smoothie

(20 sec)

TVC - Frappe
(20 sec)

PRINT ADS

OUTDOOR

(Bus stop / Taxi stand)

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INITIATIVES WE PROPOSED

ACTIVATION

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DIGITAL

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Agency: DDB Group Singapore

Copywriter: Jinglin Ang, Timothy Chan
Art Director: Yizhen Huang, Ginny Chan

Interactive Art Director: Leeyen Chia

Creative Director: Thomas Yang

ECD: Joji Jacob

Owner