Yellow Submarine / Packaging 

The social responsibility has to be cultivated from childhood. That's why we thought:
How can packaging influence children? How can we keep it for long-term use?
Yellow submarine is more than ordinary eco-friendly packaging. The package is interactive, so kids can use it  not once or twice, but much more. It can be used as a toy or refilling bottle for shampoo. You don’t need to throw it away.

Every bathing is a travel to an imaginary underwater world with the captain and the seagull - kids new best friends.


Design — Maksim Arbuzov, Russia​​​​​​​
Character design — Maria Fedoseeva, Russia
3D Visualizer — Aleksey Koler, Belarus
3D Modeler — Egor Melentovich, Russia

Yellow Submarine — Packaging