Wrong Project

Client: Wrong Project

Logo and brand design for "Wrong Project", a community based publishing platform.
I wanted to create a friendly and simple logo that will have fun aspects to it. I stared off with a cactus ghost who then became a dinosaur ghost which have several versions according to different occupations in the tech industry: Designer, programmer, copywriter, etc. This way many people from different occupations could relate to the logo
and the brand.

Sketches from the process: