When Teachers approached us to help promote their brand during the COVID-19 pandemic, we brainstormed creative ideas that could help them connect with their audience. Given that most consumers were unable to go to a bar, we came up with the idea of bringing the bar experience to them. We proposed creating a specially designed, high-end box that would help Teachers establish a deeper brand connection with their target audience. The box was designed to create the ambiance of a bar and featured
high-quality elements such as mood lighting, branded glassware, and a range of different Teacher's products for consumers to try. Our aim was to create an immersive experience that would transport consumers to a sophisticated bar setting, even if they were unable to leave their homes. By focusing on the sensory aspects of the bar experience - such as the lighting, sounds, and textures - we were able to create a memorable and engaging brand experience that truly resonated with the audience. Through this innovative approach, Teachers was able to create a unique and memorable brand experience that helped them connect with their customers in a meaningful way, even during a time of great disruption and uncertainty. This not only helped them to differentiate themselves from their competitors but also helped to increase brand loyalty and create a positive brand image in the minds of their customers.
