From the Montes de Marรญa, in the Colombian department of Sucre, Core is aย focused on process improvement company. The challenge was to rebrand the company, from strategy to the last communication action. Formerly known as Corpoeducar, the new name follows the Mies Van Der Rohe's quote: less is more. Core (in english) is the part of something that is central to its existence or character; and Core (in old latin) is the word for heart. And, at the end of the day, the company works on the improvement of the most important parts of its clients, right?

Namingย | Branding | Strategy
Client: Corporaciรณn para el fortalecimiento Educativo y Empresarialย |ย Core Colombia
Project: Rebrandingย | Strategy
Art directionย |ย Graphic design | Strategyย : David Espinosa
Fonts: Visionย and Loraย 
Core | Corpoeducar rebrand work

Core | Corpoeducar rebrand work

How to turn a sporadic company into a brand that is a leader in its segment? Corpoeducar (Corporation for the development of education, by its s Read More