From the Montes de María, in the Colombian department of Sucre, Core is a focused on process improvement company. The challenge was to rebrand the company, from strategy to the last communication action. Formerly known as Corpoeducar, the new name follows the Mies Van Der Rohe's quote: less is more. Core (in english) is the part of something that is central to its existence or character; and Core (in old latin) is the word for heart. And, at the end of the day, the company works on the improvement of the most important parts of its clients, right?
Naming | Branding | Strategy