Palazzo Mondadori, © Luca Petruccelli, 2020
In 1967, Giorgio Mondadori, president of the publishing company, decides to entrust the brazilian architect Oscar Niemeyer with the project for the new headquarters in a peripheral area that is located in the municipality of Segrate, Milano. The project of the new headquarters is a sort of "advertising architecture", in the same words of Niemeyer, a building that doesn't need signs and able to impress itself in the memory.
Palazzo Mondadori, © Luca Petruccelli, 2020
The brazilian architect had long pursued the idea of an innovative architectural work: he wanted to create an open space in which people could communicate and operate in harmony. The intuition of Giorgio Mondadori and Niemeyer's idea allowed to realize a brave project for that time. This project, indeed, took shape at a particular and complex historical moment, when Italian society was undergoing a period of intense transformation.
Palazzo Mondadori, © Luca Petruccelli, 2020
The construction of this building, according to Giorgio Mondadori, is the result of a will capable of going beyond the contingent difficulties.
