Short brief
This is the work for a brand new brand.
The name “Hong Kong 3” is a wordplay because, in the Vietnamese language, the pronunciation of “3” is “Bar,” which is become the name of this brand.
Also, this is the third of the client’s businesses, so it works very well. The product of the brand is being tested with the current client’s customer and already have a short insight about who the customer is and how the visual should look like
The name “Hong Kong 3” is a wordplay because, in the Vietnamese language, the pronunciation of “3” is “Bar,” which is become the name of this brand.
Also, this is the third of the client’s businesses, so it works very well. The product of the brand is being tested with the current client’s customer and already have a short insight about who the customer is and how the visual should look like
Now let's dive into the work
The first thing to do is determine who is the customer and the target audience of the business. This first step is critical to identifying the target audience and is crucial for tailoring products/services, creating effective marketing strategies, and increasing profits. It's a top priority for any business looking to succeed in today's competitive market.
Customer insight
This is the work for a brand new brand.
The name “Hong Kong 3” is a wordplay because, in the Vietnamese language, the pronunciation of “3” is “Bar,” which is become the name of this brand.
Also, this is the third of the client’s businesses, so it works very well. The product of the brand is being tested with the current client’s customer and already have a short insight about who the customer is and how the visual should look like
The name “Hong Kong 3” is a wordplay because, in the Vietnamese language, the pronunciation of “3” is “Bar,” which is become the name of this brand.
Also, this is the third of the client’s businesses, so it works very well. The product of the brand is being tested with the current client’s customer and already have a short insight about who the customer is and how the visual should look like
And visual branding is formed
The branding has 3 main logo variants to fit its construction requirement.
But... the visual branding work continues beyond there. (And I don't think it ever will stop.) After a few months, I was contacted back by the owner and heard a fascinating insight that people usually go by group and spend a lot of time ordering food.
Luckily based on the brand guideline, the pub's team still managed to design a quick order notebook. The things that never cross the branding team at the time. It's a great takeaway in any of my future branding work that's to look more closely at how the business runs in real work.
Luckily based on the brand guideline, the pub's team still managed to design a quick order notebook. The things that never cross the branding team at the time. It's a great takeaway in any of my future branding work that's to look more closely at how the business runs in real work.
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If you like this branding story, please consider giving it a like. I am also open to feedback to improve my future work.
Also, bonus for the symbol that I have worked with above. I found some interesting, and pack it's inside this pack. Hope it'll help
