AMFI - FASHION ENVIRONMENTCreating a sub-brand out of an existing brand.
One of the latest projects I have been working on: creating a new fashion sub-brand based on a existing brand, target a different targetgroup and create a Fashion Environment. I chose Diesel and targeted the young, in- or just out of the closet gay boy.
CONCEPT AND TARGETGROUP
FASHION ENVIRONMENT
MATERIALS AND COLLECTION
MARKETING
BRANDBOOK:
FASHION ENVIRONMENT:
PHOTO'S OF THE PRINTED BOOK:
End Presentation:
I do not own any rights for the Images or for Diesel, no rights are claimed. All information shown above has been use for educational purposes
