The Easy On! Luxe Sheers
The company wanted to take an already existing product line and extend it at a higher price point. The branding and visuals for the existing product line were used, but reimagined for this elevated extension. While keeping the product line lockup, the rest of the package design was completely rethought with a higher price point in mind. We chose black as the background color to both differentiate these products from our other products and to create a luxury feeling. We shot some fun, dynamic photos and added foil for the logo to complete the package.
The logo from the original product line that I was asked to use.
Concept designs from the initial first two rounds of development.
The final design template for the product line. We used gold foil for the logo and a black background to elevated it from our current product line. The line consists of five different products and is some of the best product the company has made. We shot unique photography for this line to use on the front of each package and a composition to show our skin tone colors.
