A version of history is the most critical component of the BJP political campaign. The context is the story behind a candidate – its history, its values, its personality, and all the attributes and characteristics that make it worth voting for.
As much as we might like to think we vote based on the policy each candidate puts forward before an election, the votes we (and millions of others) place are shaped by carefully targeted and highly optimized political marketing campaigns.
From photography to social media marketing, a wide variety of techniques are used to influence public opinion to enter the political party.
Social Media Marketing is one of the most effective platforms for raising awareness of political issues, encouraging people to vote, and promoting political candidates and is primarily used by young people. This allows a political marketer to reach thousands – or, in the case of a large party – millions of potential voters using status updates, messages and event invitations.
