World's Smoothest Launch
Guinness Draft In A Bottle
A single minded idea of "smooth" to sell Guinness Draft in a bottle with a multitude of touchpoints. Everything from smoothly crafted print advertising lines and smooth touchable felt 6-Sheet Displays to building the stage for the World Longest Bar Slide with a Bottle. Breaking the record was just a slide away.
(Above) Print messeging and (Below) outdoor "felt" concepts that sells the smooth message.
The build of the bar to the event itelf.