Exquisite Minimalist Candle Label & Package Design with Hidden Twist
Completion Time: 4 workdays
The task was to design candle package for a new brand. The requirement was to make it look exquisite and luxurious yet minimalist & airy. It also must reflect the inspiration by the Japanese culture.
As a result, I suggested using traditional elements but using very soft and tender color scheme since the design should transmit the idea of calmness and relaxation (for the candles are aimed at relaxation). What's more, I used maximum negative space and minimum details so that it would remind about Japanese interiors, which are very minimalist yet thought out to the last detail.
The hidden twist is in the colourful inner part of the boxes. For each smell, sakura, seawind and ginseng, there's a traditional illustration hidden inside the box. This is done, first, to reiterate the exquisiteness of the brand. There's an association with luxurious clothing brands because only they can allow themselves due to a high cost to use costly colourful lining. Secondly, this is kind of a cute "easter egg" for consumers. Additionally, candles are often bought as gifts, thus, ornate decorative package is always a plus.
