Untamed is a cat food revolution. It's packed with the freshest ingredients and none of the junk. Mirroring the diet they would hunt down themselves, it's food that cats go wild for.
From creative identity to product naming, through to packaging and website tone of voice, we've been part of the revolution from the start.
We created an identity that nods to the playful hunting instincts of cats, but also heroes the quality whole meats that help Untamed stand out from the pack.
It's a bold and vibrant brand that we've applied across packaging, digital and social.
The cat head shadow and leaf illustrations hint at the natural hunting instincts of cats. The natural way they would track down their prey and get the nourishment they need in the wild.
The photography highlights the high-quality meat content and human grade ingredients
