The brief was to create a brand identity for a fictional PR Agency called ‘Heard’, including a logo, brand colours, patterns, stickers, social media posts, and merchandise. I was inspired by the idea of connectivity, people and ideas connecting with each other, so I created a logo using connecting loops to symbolise this, and the shapes within the logo to produce patterns. I then created some imagery around their tag lines which was carried across stickers, social posts, and stationery and merchandise.
