Retail - Fashion & Beauty
Bleu Lumiere is a brand of premium candles in Singapore that stocks a carefully curated collection of scented candles from an assortment of brands, and also have their own scented candles collections. We designed their new identity and packaging uniquely with the clinical direction of a perfumery that utilises a very simple and clean packaging and interior aesthetic to emphasise the candle’s organic and crafted qualities.
Obviously, the actual candle label is the most important aspect of the branding of Bleu Lumiere. It’s what the end-user will see while enjoying the candle as it burns. Every step in a consumer’s candle buying process is an opportunity for us to build the brand. From buying and receiving the candle to opening and burning it, there are numerous branding moments we can take advantage of.
We put together a few different ideas designing labels, tags, and card products to show how easy it is to carry the brand across a variety of materials and create a cohesive marketing experience.
The cande is packaged in the box to give customers a ready-made gift. No wrapping necessary. And again, it helps extend the brand of Bleu Lumiere, as the consumer will have seen it several times before actually lighting the candle.