![broadcast Broadcast Design daveed diggs ethan hawke James McBride joshua caleb johnson promo Showtime the good lord bird](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca0f6a103658975.5f98a25e46aa2.jpg)
The Good Lord Bird:
On-Air Promo Campaign
On-Air Promo Campaign
The Good Lord Bird is a Showtime limited series based on the book of the same name by James McBride. It is based on the story of the pre-American Civil War abolitionist John Brown. The idea was to maintain a cohesive look throughout the promos and trailers by using b-roll footage from the series itself as its on-air package. The inspiration for the logo came from Spaghetti Westerns, and their unusual – sometimes modern – visual approach that tended to break away from the traditional wood type look so prevalent in the Western genre. The graphics are bold and fill up the frame and there is nothing subtle about them.
My role: Art direction, design and logo
Logo
![broadcast Broadcast Design daveed diggs ethan hawke James McBride joshua caleb johnson promo Showtime the good lord bird](https://mir-s3-cdn-cf.behance.net/project_modules/1400/02bc61103658975.5f594623effd5.png)
![broadcast Broadcast Design daveed diggs ethan hawke James McBride joshua caleb johnson promo Showtime the good lord bird](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8852ac103658975.5f594623efa1c.png)
Backplates and Title Cards
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c5ab0103658975.5f9ae75ceb9c5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/621e73103658975.5f519ee806ae7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/136bb1103658975.5f9ae75ce997c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1ec03a103658975.5f9ae75ceb472.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/728fbf103658975.5f519ee805c67.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/765082103658975.5f519ee8049a2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/588bfd103658975.5f519ee806660.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c34ec4103658975.5f9ae75cebf50.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8907aa103658975.5f9ae75cea708.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e1eb1103658975.5f9ae75cec68c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/408ae8103658975.5f9ae75cead12.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dfc04e103658975.5f519ee802050.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d61a33103658975.5f519ee8053e0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57f533103658975.5f519ee8028cf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1d0ca103658975.5f9ae75cea186.jpg)
On-Air Package
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/79eddb103658975.5f519ee74e1b5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d3d994103658975.5f519ee74ef25.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/43870d103658975.5f519ee74e6c9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0faab5103658975.5f519ee74d392.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60e65d103658975.5f519ee74f939.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c0a8a1103658975.5f519ee74fe5d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9b2cc103658975.5f519ee74c501.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6eea3a103658975.5f519ee74cba6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3256eb103658975.5f98a25e0c4cb.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/affa68103658975.5f519ee74dc00.jpg)
Full credits:
SVP Design: Erik Friedman / Garrett Wagner
VP Design: Christina Black
Creative Director: Jonathan Raubert, Ian Brier
Art Director: Mario de Toledo Sader
Animation: Patrick Hosmer
Additional Designs: Scott Massey
Color Grading: Mark Auleta, Seth Pomerantz
Graphics Producer: Rosanne Raposo, Renee Haar
SVP Design: Erik Friedman / Garrett Wagner
VP Design: Christina Black
Creative Director: Jonathan Raubert, Ian Brier
Art Director: Mario de Toledo Sader
Animation: Patrick Hosmer
Additional Designs: Scott Massey
Color Grading: Mark Auleta, Seth Pomerantz
Graphics Producer: Rosanne Raposo, Renee Haar
Produced at: Showtime