acqua enterprise
A brazilian company specialized on selling and trading water filters, clearly on market expansion, felt obligated to renew its brand and identity to better advertise and communicate to its costumers. This evolution process demanded a new, modern and sleek spirit to the company. Based on that, babuino tried to act like a filter, removed the excess elements of the old brand, and brought up the purity and lightness. The new identity is inspired by the organic movement and drifting of waves, reflecting the cyclical idea of a healthy way of life. The deep blue chosen reminds the colours and properties of the ideal water for consumption. This was a suggestion redesign made by babuino on 2013.