Torc Solicitors is a law firm based in Killarney, Co. Kerry, Ireland, aiming to achieve a consistently high level of performance in the practice of law.
Devolve's goal with this project was to create a new visual identity for Torc Solicitors that highlighted aspects such as prestigiousness, trust and modernity to the world of law.
The previous Torc Solicitors logo was, in our opinion, outdated and missed the mark on communicating the law firm's core values to it's local client base.
With that in mind, we constructed a strong, elegant symbol that depicts Torc Waterfall, a local landmark, along with the letter "T" for the firm name, and recognisable iconography used in law practices. We then paired the symbol with matching typography in an elegant colour palette that is also representative of the county colours.
With newly constructed foundations in place, it was time to give the identity some structure by designing some stationery and visual assets for the Torc Solicitors brand.
Using the colour system and typography chosen for the identity, we created visuals and patterns that can easily be applied to any future branding and graphical assets such as these ones.
To show the full potential of the new visual identity and branding, we designed a brand new Torc Solicitors website.
The layout and design of this new website is a huge step forward from the current website. It strengthens the Torc Solicitors brand and shows potential clients a firm they can trust.