Advent calendar was a New Year gift for Russian partners of a Moscow IT company.
The purpose here was to create the New Year holiday vibe.
The idea became the basis for the New Year's Cheer Kit naming.
New Year's Cheer Kit included seven gifts — one item per day during a week before New Year.
There were little cute things to cheer people up and help them feel the holiday spirit coming.

We made it in a way that all the slots could be opened one by one for a week to make the fun last longer,
or they could be opened at once to get a truckload of New Year’s joy and smiles.

Art Direction: Yuri Mamaev
Producer: Julia Kutyreva
Concept/Package Design/Designer: Anna Romantsova
3D Assets/Motion: Oleg Sharabanov

Advent calendar

Advent calendar