Christine Cushing*s packaging

On her TV show, Canadian chef Christine Cushing gives her recipes (aka "culinary secrets") away all the time, so it was natural to let the sharing of these recipes play a central role in the re-branding of her gourmet products. It was immediately clear that the time and care put into creating these products had to be at the forefront.

The result was defining the personality of each product's flavour, and working with a colour palette which represents the flavours' particular moods. The combination of the names and colours with an approachable and warm typographic system — including Christine's handwriting — makes her brand not only stand out among others on the shelf, but also seems fancy and special, while also looking like something that came from a friend.

Christine Cushing*s packaging
117
3911
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Published:

Christine Cushing*s packaging

On her TV show, Canadian chef Christine Cushing gives her recipes (aka "culinary secrets") away all the time, so it was natural for us to let the Read More
117
3911
17
Published:

Creative Fields