TOLL PAYMENT
MADE EASY
Uproad is a tolling app that makes lives easier for the daily car commuters in the US of A. Once you have it - you’re driving the 21st century the proper way. We had the chance to join this ride while creating illustrations for the app and a visual story for the general audience. It had to be refreshing, trusty, exhilarating and easily comprehensible.
We introduced a new visual language within the well formulated brand guidelines. Also a new central character – mixed-breed dog named “Turbo" was adopted here on the way by the client. So when you join the Uproad community, Turbo will keep you and your money safe along the way! Thanks to the client for a smooth ride on this one!
