Max Factor – 123 More Me Campaign
Client: COTY Inc.
Director: Erçin Filizli
Project: Key Visual, CGI, Print & POS Assets
Creative Direction, Art Direction, Graphic Design, Branding, POS,
VFX, CGI, Retouch, 3D Animation, Packaging
VFX, CGI, Retouch, 3D Animation, Packaging
For the MAX FACTOR cosmetics brand, VUCX designed the new German retail and e-commerce campaign 123 MORE ME. The idea is as simple as it is powerful: 3 products that together emphasize the individual beauty of women and give them the security to appear more confident and radiant. Our challenge: to stand out from the wide range of cosmetic products available in the retail trade and to meet the desire for simple beauty routines. We achieve this with the formula 123 MORE ME, which creates the right looks with 3 products each. Less "Lost in Foundation", more lightness and self-confidence.
