The Power of Local Vegan
Plant-based Crew is a group of green food-lovers based in Hong Kong. The founder aims to introduce delicious plant-made non-dairy, allergen-free food and beverages to the public and showcase the power of nature. As a local-based vegetarian food supplier, Plant-based Crew’s challenge not only comes from the competition with foreign brands, but promoting local vegan choices toHong Kong veggie and non veggie customers.
To echo with Plant-based Crew’s young and healthy qualities, the design concept is based on the “playful vegan” theme, bringing out the happy and brilliant experience of going veggie. The colour scheme is lively and profound. Plant-representative pine green is used to match the bright dandelion yellow, adding dynamics to the Logo. A dot symbolised delight is put in between “Plant” and “Based”, to replace the traditional dash. The drawing of “Crew” based on the outline of grasses, provides a sharp direction for the future’s development of the logo.
To echo with Plant-based Crew’s young and healthy qualities, the design concept is based on the “playful vegan” theme, bringing out the happy and brilliant experience of going veggie. The colour scheme is lively and profound. Plant-representative pine green is used to match the bright dandelion yellow, adding dynamics to the Logo. A dot symbolised delight is put in between “Plant” and “Based”, to replace the traditional dash. The drawing of “Crew” based on the outline of grasses, provides a sharp direction for the future’s development of the logo.
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Design Director: Woody Chau
Art Director: Can Chan
Graphic Designer: Rita Leung, Alice Wan
Copywriter: Kiz Chuk
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