Campaign site for She's Mercedes Christmas event in China, 2019.
She's Mercedes is a global initiative by Mercedes-Benz dedicated to inspiring, connecting and empowering women who are driven to make things happen.
"彼此启迪，相互成就" means women can enlighten each other and achieve each other through She's Mercedes platform. Base on this core concept, our team creative 3 stories which base on real user experience, and the clever part is these 3 stories can become a whole loop.
The other function for this web is lottery. I drew a gashapon machine, and "build" a gallery space for the these 3 video entrance button and the gashapon.
Art：Leona Chen
Art director: Mika Tay
Animation: 上海成未文化传媒有限公司
Ogilvy Beijing
