Big Type ad campaign
About the project
There were three formats for this ad campaign. The first two ads are bus shelter panel, 48” x 69”. Third ad is a pedestrian panel, 119” x 67”. The color is Patagonia's famous purple used in most of their ads and logo. Patagonia is a very outdoor company. They make products pretty much only for outdoors. That is why the background image is a man hiking. The typography that was chosen to match Patagonia's brand identity. The uncommon is a different font because I wanted it to stand out and be "uncommon".
Software used
Adobe InDesign
Adobe Illustrator
