Medve sajt - Packaging illustration
Our all-time favorite ‘Medve sajt’ cheese turned ninety this year, and to celebrate this important landmark, five Hungarian illustrators revived the little joys of our everyday life on the limited edition packagings.
The brand also invited consumers to take part in celebrating: they conducted a representative survey to see what events bring them joy in their everyday lives, like the feeling of meeting a taste known from our childhood again in the form of cheese. These little joys inspired the invited illustrators, too, who drew the joyful and lovely moments for the brand.
I chose this little joy because I love it when it rains in the summer, and you can smell the hazy, warm scent of concrete. Moreover, the round box of the Medve sajt comes quite in handy for displaying the shape of an umbrella.
Text: HypeAndHyper
The brand also invited consumers to take part in celebrating: they conducted a representative survey to see what events bring them joy in their everyday lives, like the feeling of meeting a taste known from our childhood again in the form of cheese. These little joys inspired the invited illustrators, too, who drew the joyful and lovely moments for the brand.
I chose this little joy because I love it when it rains in the summer, and you can smell the hazy, warm scent of concrete. Moreover, the round box of the Medve sajt comes quite in handy for displaying the shape of an umbrella.
Text: HypeAndHyper
Smelling rain
Illustrators: Dávid Cserkuti, Csaba Klement, Gergely Kolláth, Kornél Rátkai, Aliz Buzás
Agency: HPS
Agency: HPS
